Our Process

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Our process is a tried and tested formula for creating compelling, executable, and predictable results. The average production time can vary between 3-8 business weeks depending on the complexity, amount of casting involved, location selection, and so on. We’ll keep you posted and engaged throughout the process to ensure the creative is executed just the way you want but also exceeds your expectations. Our goal is to narrate stories that have a compelling impact on your target audience.


Every video we create begins with a Creative Brief. It helps gather the most significant data about the company we’re about to team up with! For this, we initiate a call or simply ask you to fill out a getting-to-know-you questionnaire. The call is to broadly learn about your goals, preferences, ideas, target audience, and demographics. This enables us to curate the best possible video exclusively for you.


Firstly, to tell the world your story or about your product in the form of an explainer video, we need to understand it. The information you provide on our first interaction is analyzed and compiled to form a script ideal to create the first awesome impression on your target audience. Keeping in mind your target audience, and demographics, about 1-2 rough script concepts are prepared for you to choose from. We can also work on the script you provide. On approval of the script concept, we make the necessary changes, if any, and then proceed to write a detailed script.


With the entire story in hand, we bring your big idea to life by creating the storyboard. It is a pictorial representation of an explainer video that shows every scene with depictions of actions and transitions. This will help you visualize the final video. However, it’s time-consuming, storyboard creation is an important step and helps our illustrators make a design layout efficiently.


This step involves designing each frame. With this, you will be able to visualize the characters of the video. Even if you are confused about what you exactly want, style frames will assist you to choose the ultimate style of your prospective explainer video. We typically combine rough drawings and style designs to create illustrations for subsequent videos.


A voice that creates trust not only is a benefit, but also essential in order to encourage a viewer to take the next step. A great voice-over carries important tasks like narrating, highlighting, explaining, or providing additional context to what a viewer sees. Voice-over has an important role to play in the video and has to be recorded before the work on the final video begins. Typically, a 60-second animated video consists of 150-170 words.


The explainer video is animated once appropriate illustrations and voice-over have been chosen. To make your video magnetically eye-catching and engaging, an amalgamation of various styles is used. Once the internal animation and revision work is done, the video is ready to be delivered to you for feedback!

Music and sound design

Combining the visuals with sound effects and background music creates an engaging ambiance for the viewer. It gives a bit of a new context and helps create a life-changing experience for the audience.

From start to finish, producing animated videos is a complicated process that requires attention to detail at every step. If a step is missing, the final video may not produce the expected results for your audience. At Brizy Owl we do everything we can to provide the best quality videos to upscale your business. Honestly, it's amazing how animated explainer videos can help your business stand out. If you want to create one for your business, we can help you.

Take a Journey to Our Creative Process

At WinaxisVidfox, we are dedicated to making great videos just for you. In a world filled with remixes, we curate customized videos for your business. If you have an idea and an exciting brand vision, we can help you to communicate through the magic of animation. We create innovative videos with a unique approach and streamlined process to minimize turnaround time while ensuring to exceed customer’s expectations. Our collaborative approach allows us to stay in touch with the client till the final production. Creating a reliable tailor-made animated video needs perfection and professionalism at every stage and we have everything covered for you.

We have proved to be one of the topmost video production agencies in the USA where the imagination meets creativity to bring your ideas to life with the help of innovative animated videos. We have crafted a collaborative process to create personalized and engaging animated videos for your business. We perfectly blend creativity, technology, and our remarkable expertise to deliver extraordinary results. Here we are going to take you behind the scenes and elaborate on how we creatively and strategically transform your ideas into animation.

Briefing and Ideation

It all started with a great idea and a creative team of professionals. This is the initial phase where we collaborate with the client and thoroughly understand their goals, ideas, vision, target audience, and purpose. After thorough discussion and deep understanding, we analyze the true essence of your brand, product, or service. Our friendly team of creative designers, animators, and innovative story writers then work together to conceptualize everything in a single document that not only conveys your message effectively but also resonates with your audience. Our team collaboratively created a strategic approach to create a solid foundation to smoothly guide the entire animation process.


Once everything has been done with briefing and strategizing, our skilled scriptwriters put their magic spells to work that breathes soul into your idea. The process is used to dictate the flow of animation, pace, and content. We pay meticulous attention while drafting a script so that it can seamlessly portray your brand identity. Scriptwriting is an important phase of animation video maker. In this phase, we actively communicate with the client to eliminate any misconceptions in the script and ensure that everything is adhered to perfection. The script undergoes multiple revisions until we achieve a final version that captures the true essence of your brand and communicates your message effectively.


With the script in hand, our artists take their wands and get on the work to visualize the narrative through their wonderful storyboard. They create fascinating sketches to provide a frame-by-frame preview of how the animation will proceed. The process allows our creative team to visualize the transitions between the scenes, the movement of characters, and major visual elements to ensure a captivating storyline. At this stage, we give a sneak peek into the visual direction of animation to the client and the opportunity to provide feedback and modification before we jump to the next phase.

Design and Art Direction

After we get approval for the storyboard, our professional team of designers put life into these sketches, characters, and elements. As one of the renowned video production agencies in the USA, we pay keen attention to designing a visual style that perfectly aligns with your business voice. We utilize color schemes, typography styles, and graphics that enhance the power of animation. We are committed to providing detailed art in character design, ensuring that each element in the animation is visually appealing while conveying the intended emotions and message. It further helps in creating a lasting impression on the potential audience.


This is the phase where your brand and ideas come to life. Our top-skilled and expert animators incorporate characters and scenes, infuse their movement, personality, and emotions into every frame, and bring them to life. We utilize cutting-edge technological solutions to ensure visually appealing and exceptional results. Throughout the animation process, our team will remain in touch with you to provide updates gather feedback for improvement, and bring out the results that exceed your expectations.

Sound Design and Music

The element that the animated video maker utilizes to make animation more realistic is sound and music. It helps to put more emotion into the animated video. Our sound experts work closely with our animators to create a custom audio experience that best complements the visual narrative. The process involves music composition, sound effects, and fine-tuning the overall sound balance. The perfect blend of sound and visuals helps to grab the attention and leave a long-lasting impression on the target audience.

At Winaxis Vidfox, we perfectly blend creativity, collaboration, and expertise in our production process and deliver exceptional results. Don’t wait anymore and get in touch with us today to bring your ideas to life!